Always create a social media strategy and stick to it
Set your social media marketing objectives that align to your business objectives. These marketing objectives need to be S.M.A.R.T.
Creating your social media strategy is important to posting your content as you need to have a measurable goal in mind. Without creating a social media strategy for your small business you are not setting an objective to meet.
Best results will come from your target audience
Your target audience is on social media but you need to be able to get your ads in front of your customer. It is important to define your target audience in terms of age, gender, location and interests. Understanding your target market and targeting the ads to the age, gender, location, interests will increase your engagement and qualified leads.
Customise and set your tone of voice
The tone of voice of your company needs to reflect your company, the companies values, connect with your target market and your brand personality. Creating a tone of voice that people can connect with target market and replaces some face-to-face conversations.
Directly measure your Return on Investment (ROI)
To get real results you need to measure the results you are currently receiving and the results that you receive when you target you ads to meet your marketing objectives.
Return on Investment or ROI comes from the simple calculation on working out the amount you spend on your marketing efforts versus the amount of revenue you gained from that. Return on investment is the only true measurement of success in getting real results.
Ensure you create a social media calendar
Content calendar is a working document that used to schedule social media marketing posts, blogs and email marketing. A well-maintained content calendar helps keep all of your marketing efforts focused on your marketing goals. It is important to keep your uploads consistent that continues to build towards your marketing goals and develop your voice.
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We are a Boutique Marketing Agency based in Melbourne's East, with an integrated marketing approach to Real Estate, Health Care, Medical and Small Business marketing.
We provide marketing, branding and strategy solutions to help you grow your brand and enhance your business. We're extremely passionate about integrated marketing solutions, linking in modern digital and social marketing with traditional marketing solutions.
Our expertise include strategy, social media marketing, video marketing, search (google and adwords), facebook advertising, marketing campaigns and more.