The 7 M's of Patient Marketing

You may have heard of the 4 P's, 5 C's or 5 P's when it comes to marketing to consumers. But do they apply in the medical marketing area when being applied to patient marketing?

Especially when we look at it from the perspective of the modern patient journey.

Patient marketing is unique, it’s not about just driving profitability. That’s secondary. It’s about a duty of care and driving positive patient outcomes.

When you add the duty of care into any marketing strategy or marketing tactics, it begins to draw a fine line through whether what you are doing is marketing at all, if not just a required and purposeful communication.

This blog isn’t about the duty of care or the fine line, but about the key legends that patient marketing is built around. This is in how utilising these legends is an effective manner in which practices can their patients the value to get the outcomes they require.

From our experience and research working across patient marketing, the team here at CMBG exclusively introduce you to the 7 M’s of patient marketing to drive positive patient and practice outcomes. 

Where during previous blogs, we looked at the knowledge behind knowing your patients and then for them to being able to find you, we will now look to capitulate that into key areas, each of which looks to optimise the outcomes delivered to patients.

Across our social media page over the next week, we will be posting more detail into these key legends so please follow our Instagram and Facebook page to follow us.

CMBG introduce, the 7 M's of Patient Marketing-

  1. Meaningful

  2. Measurable

  3. Mappable

  4. Mobile

  5. Modern

  6. Malleable

  7. Manageable

We leave you with one challenge, at the end of the journey- Make sure you tick all 7 for your practice.


This is our last final on our mini-series of blogs on the patient journey that we posted over the last month.


Thank you for taking the time today to read our Blog!

We are a Boutique Marketing Agency based in Melbourne, with an integrated marketing approach to Real Estate, Health Care, Medical and Small Business marketing.

We provide marketing, branding and strategy solutions to help you grow your brand and enhance your business. We're extremely passionate about integrated marketing solutions, linking in modern digital and social marketing with traditional marketing solutions.

Our services include social media management, video marketing, Google search, Google Ads, website design, branding, strategy, and more


About CMBG

We are a boutique marketing agency located in Melbourne's East.


With an integrated tailored approach to strategy, marketing and branding, we help you enhance your brand, grow your businesses and drive successful results. We work with Real Estate, Health Care, Medical and Small Business Marketing

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