STRATEGY I MARKETING I BRANDING
Allied Health
Psychologists, physiotherapists, optometrists and more
Create a vibrant, engaging and welcoming practice with CMBG
Allied health plays a pivotal role in the health care of Australia. Linking in with General Practice, Dental and other health care and medical providers, allied health completes an extended health care network. From psychologists, physiotherapists, podiatrists, optometrists, speech pathologists, chiropractors and more allied health practitioners work hard to provide patients with sustainable and systemised helps for their needs.
However, the days of being able to rely on referrals or hope that customers will find what they need by simple searching for a service are over. Competition in the allied health sector has risen, and it has become pivotal for your service to stand out from the rest and allow people to connect with you through ethical and APHRA compliant marketing.
CMBG work closely with allied health providers to build your brand, increase your engagement and increase your ROI, including accessing non-traditional avenues of revenue.
Working with CMBG
We work with your business through focusing on the key stages of your marketing lifecycle, understanding your needs and your optimal customer journey to set up solutions that help your business take steps in the right direction towards achieving your goals.
Allied Health Marketing Services
Marketing Strategy
Evaluate your current efforts, identify your influencers, discuss your goals, & plan towards your future.
Evaluate your current efforts, identify your influencers, discuss your goals, & plan towards your future.
Marketing Strategy
Referral Marketing
Connect your business other business in the industry to create an ongoing relationship and an extended care network for patients.
Go confidently to into your appraisals with a listing kit that blows your competition out of the water, perfectly curated for your business and target market.
Referral Marketing
☆ SPECIALTY SERVICE ☆
☆ SPECIALTY SERVICE ☆
Patient Marketing
We help you target your patients in the right place and at the right time through an optimal patient journey focused on outstanding practice and patient outcomes.
We help you target your patients in the right place and at the right time through an optimal patient journey focused on outstanding practice and patient outcomes.
Patient Marketing
☆ SPECIALTY SERVICE ☆
☆ SPECIALTY SERVICE ☆
New Practice Set Up
CMBG help set up your new practice. From your branding (logo) to website, to your fit out and online presence. We will get you started in time for your Go Live.
CMBG help set up your new practice. From your branding (logo) to website, to your fit out and online presence. We will get you started in time for your Go Live.
New Practice Set Up
☆ SPECIALTY SERVICE ☆
☆ SPECIALTY SERVICE ☆
Social Media Marketing
We work with you to set up your social shopfront on the right platforms, to stay ahead of the trends, connect with your customers, build relationships & grow your brand.
We work with you to set up your social shopfront on the right platforms, to stay ahead of the trends, connect with your customers, build relationships & grow your brand.
Social Media Marketing
Search Engine Marketing
Having your practice rank when searching for health care services in your area is one of the most important aspects of brand awareness & lead generation.
Search Engine Marketing
Having your practice rank when searching for health care services in your area is one of the most important aspects of brand awareness & lead generation.
Signage
Design and supply of A-Frames, flags, banners, template design of signboards, car wraps, window decals & more.
Design and supply of A-Frames, flags, banners, template design of signboards, car wraps, window decals & more.
Signage
Videography/ Photography
Connecting and engage with your customer through impactful, descriptive & valuable video and photo content.
Connecting and engage with your customer through impactful, descriptive & valuable video and photo content.
Videography/ Photography
Branding & Design
We help deliver, design and set up the foundations of your brand from naming, asset creation (logos, etc) style guides and more.
We help deliver, design and set up the foundations of your brand from naming, asset creation (logos, etc) style guides & more.
Branding & Design
Advertising
Reach your customers and generate growth through Digital, Social, Ambient, Outdoor &
Local Area Advertising.
Reach your customers and generate growth through Digital, Social, Ambient, Outdoor &
Local Area Advertising.
Advertising
Marketing Campaigns
Create an integrated marketing campaign that has multiple touch points to generate your desired outcome.
Create an integrated marketing campaign that has multiple touch points to generate your desired outcome.
Marketing Campaigns
Event Marketing
Hold your own events, invite who you want featuring your brand through VIP nights, festivals, movie nights & more.
Hold your own events, invite who you want featuring your brand through VIP nights, festivals, movie nights & more.
Event Marketing
EDM Marketing
We work with you to target potential clients, focused on building relationships, generating leads, and increasing sales.
We work with you to target potential clients, focused on building relationships, generating leads, and increasing sales.
EDM Marketing
Connect your brand with your customers by creating engaging copy in line with APHRA guidelines on your website, collateral & social media posts.
Connect your brand with your customers by creating engaging copy in line with APHRA guidelines on your website, collateral & social media posts.
Health Care Copywriting
Health Care Copywriting
Have an APHRA compliant website that can assist your clinic in generating new patients and communicating effectively to your current patients.
Have an APHRA compliant website that can assist your clinic in generating new patients and communicating effectively to your current patients.
APHRA Websites
APHRA Websites
START
We begin by establishing areas that your business needs to set up and focus on, this includes channels and platforms that will deliver the best presence, engagement and value.
GROW
Once the foundations are established, the focus will move towards drawing attention and engaging through consistent reach, direct targeting and valued added positioning.
RE-ENERGIZE
Through measuring, reviewing and learning, the key focuses from your current actions will be reviewed on a consistent basis to determine ROI and consider any business changes, especially diversification.
Contact us today - let’s see how we can work together
Find out more about our strategy, marketing and branding services. Get in touch, let's have a chat.
Marketing isn't just a transaction, it's a journey.
